Waldorf Astoria China

This is a series of collaterals done for Waldorf Astoria China, for their 2018 mid-autumn festival celebration.

This is a brochure, gift voucher and press release project done for Waldorf Astoria China, for their 2018 mid-autumn festival celebration.

The brochure features both the Louis Roederer champagne infused mooncake set, as well as the Waldorf Astoria traditional mooncake set.

For the champagne infused set, the photography and brochure layout concept was to focus on both the mooncake and the champagne in a minimalist and elegant way. Golden beads spilling out of the glass and the champagne bottle were used to represent the bubbly champagne, and a soft flowy golden ribbon to portray the smoothness of the champagne.

For the traditional set, a flat lay photography was done where the eye is drawn first to the centerpiece, which is the bright red individual mooncake box, before it is led to view the contrasting circular dishes and objects surrounding it containing some of the ingredients used in the traditional mooncake set.

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Layout, Brochure, Print