I Love Viscose

This is a branding project done for the ‘I Love Viscose‘ program that aims to lead the world viscose fibre fashion.

Viscose is a cellulose fibre manufactured from the pulp of the eucalyptus plant. The I Love Viscose logo was created with that in mind, where the heart in I Love Viscose is formed by two eucalyptus leaves and the green was chosen to reflect the natural and environmental sustainability aspects of the viscose material among others.

The entire project includes the logo, corporate identity (CI) guide, name card design, as well as the website layout design.

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Branding, Corporate Identity, Layout, Digital