Terie

This is a branding project done for Terie, a newly founded local lingerie brand that seeks to empower women from all walks of life with their wireless and soft-wire bralettes.

The logo type is a modern serif font with an infinity symbol at the top that resembles the shape of a bralette and at the same time represents limitless boundaries for all women.

Soft pastel primary colors are selected to reflect intimacy and hand-drawn line illustrations are used as part of the brand’s visual element to add a touch of softness and femininity.

The entire project includes the logo, corporate identity (CI) guide, stationery set, a thank you card, website layout design, an eDM as well as their packaging design.

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Branding, Corporate Identity, Layout, Packaging